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Panelist Bio


Chuck Morse
Head of the Louisiana Office of Tourism

Chuck Morse is the Assistant Secretary of the Louisiana Office of Tourism. His responsibilities include oversight of the Mississippi River Road Commission, the Red River Development Council, the Atchafalaya Trace Commission and the Louisiana Byways Program, a network of 13 Welcome Centers, National & International Marketing, and a ten million dollar advertising & public relations program. The Office of Tourism has an overall 20 plus million dollar budget with 82 full-time staff and scores of part-time wage employees.

He has spent his entire career in the tourism/hospitality industry. Most recently, he served as Special Assistant to the President at the Washington DC Convention and Tourism Corporation, where he managed governmental and community affairs. Prior to this, Morse was the Director of Membership Development at the Washington DC Convention and Visitors Association.

He has also served as a convention and meeting consultant and as the Director of Sales and Marketing for the Aimats Corporation. Morse has taught Hotel/Tourism at the New Orleans Job Corp, and, in his first tourism job, worked as a hotel front office manager. He has held memberships and affiliations with the Greater Washington Board of Trade, the American Society of Association Executives, the International Association of Convention and Visitor Bureaus, the Washington DC Chamber of Commerce, the Washington DC Business Coalition and the Washington Airport Task Force. Morse currently chairs the Hospitality Signage Taskforce and is a member of board of Keep Louisiana Beautiful.

He earned a Bachelor of Science degree in Public Administration at Virginia State University and a Master of Science degree in Urban Studies at the University of New Orleans.

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