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Panelist Bio


Randle "Randy" Raggio, Ph.D.
Asst. Professor, LSU Dept. of Marketing

Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.

Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.

Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.

Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.

Current Topic


10/14 - Louisiana’s Congressional Priorities

What should Louisiana’s Congressional priorities be?

Special Presentation


Breaking Away:  A Louisiana Public Square Special Presentation

Would the breakaway City of St. George quash Baton Rouge’s school desegregation progress?

Coming Soon!


11/14 - Destination: Graduation

How is Louisiana addressing its dropout problem?

Recent Topics


09/14 - Varsity, Inc.: The Business of College Sports

How big a business is college sports in Louisiana?


08/14 - Down the Road: Our Transportation Future

What should the state’s transportation priorities be?


07/14 - Defining “Dangerous”

How does Louisiana determine if someone is a danger to themselves or others?


06/14 - Pot or Not? The Decriminalization Debate (Encore Presentation)

Would a reduction in penalties encourage more usage and lead the state down a path to legalization?

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