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Panelist Bio


Randle "Randy" Raggio, Ph.D.
Asst. Professor, LSU Dept. of Marketing

Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.

Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.

Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.

Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.

Current Topic


07/16 - Regular and Extraordinary: Legislative Review

Who are the winners and losers in Louisiana’s budget battle?

After one regular session and two extraordinary ones, Louisiana’s Legislature has produced a balanced budget, but, at what cost? Who are the winners and losers in this year’s budget battle? And how can the state’s tax structure be reformed to avoid a future budget crisis? Louisiana Public Square looks for answers on “Regular & Extraordinary: Legislative Review” Wednesday, July 13 at 7 pm on LPB HD. (Recording Tuesday, July 12)

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Coming Soon!


08/16 - Black & The Blue

Can community policing change perceptions among the police and the public they serve?

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06/16 - Symbol or Statement? History in Public Spaces (encore)

Is the display of Civil War statues in public justified or do they belong only in museums?


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What challenges do our returning veterans face?


04/16 - Opiates & the Bayou State

How is Louisiana tackling this serious addiction epidemic?


03/16 - Justice on Hold: Louisiana’s Public Defender Shortage

How serious of a problem is the shortage of public defenders in Louisiana?

»»» View all Topics!
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Saturday, July 30, 2016
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