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Panelist Bio


Randle "Randy" Raggio, Ph.D.
Asst. Professor, LSU Dept. of Marketing

Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.

Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.

Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.

Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.

Current Topic


08/15 - Louisiana Post-Katrina: A Decade of Difference

What difference has a decade made?

Special Presentation


Breaking Away:  A Louisiana Public Square Special Presentation

Would the breakaway City of St. George quash Baton Rouge’s school desegregation progress?

Coming Soon!


09/15 - Agenda Louisiana

What issues will candidates face and where do they stand?

Recent Topics


07/15 - Symbol or Statement? History in Public Spaces

Is the display of Civil War statues in public justified or do they belong only in museums?


06/15 - Louisiana After Ferguson (Encore Presentation)

Who polices the police in Louisiana?


05/15 - Innovation Matters

What effect does diminishing Higher Ed funding have on Louisiana research programs?


04/15 - Back on Track: Louisiana Graduates

What help is available for Louisiana students who have dropped out of school?

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