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Panelist Bio


Randle "Randy" Raggio, Ph.D.
Asst. Professor, LSU Dept. of Marketing

Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.

Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.

Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.

Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.

Current Topic


04/14 - State Contracts 101

Will proposed legislation help rein in costs or create arbitrary caps that hinder agencies in delivering services?

Coming Soon!


05/14 - Job Market 2014

What does Louisiana’s employment market look like for these job hunters in 2014?

Recent Topics


03/14 - Louisiana and The Minimum Wage

Should Louisiana develop its own minimum wage?


02/14 - Energy’s Environmental Footprint

What cost to the state are energy’s economic dividends?


01/14 - Decoding Common Core

What do Louisiana educators, parents and students think about Common Core?


12/13 - STEM Status: Science, Technology, Engineering & Math in Louisiana (Encore Presentation)

How can Louisiana better equip its citizens for future STEM positions?

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