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Panelist Bio


Randle "Randy" Raggio, Ph.D.
Asst. Professor, LSU Dept. of Marketing

Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.

Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.

Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.

Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.

Current Topic


05/16 - Louisiana Veterans Coming Home

What challenges do our returning veterans face?

Special Presentation


12/15 - Election 2015: An Analysis

What strategies did each of the major candidates use during the Governor's race?

Special Presentation


Breaking Away:  A Louisiana Public Square Special Presentation

Would the breakaway City of St. George quash Baton Rouge’s school desegregation progress?

Coming Soon!


06/16 - Symbol or Statement? History in Public Spaces (encore)

Is the display of Civil War statues in public justified or do they belong only in museums?

Recent Topics


04/16 - Opiates & the Bayou State

How is Louisiana tackling this serious addiction epidemic?


03/16 - Justice on Hold: Louisiana’s Public Defender Shortage

How serious of a problem is the shortage of public defenders in Louisiana?


02/16 - Effects of Expansion: Medicaid in Louisiana

How will the lives of those who now have access to health care change?


01/16 - Police POV: Body Cameras in Louisiana

What happens when police and the people they arrest have different versions of their encounters?

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