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Wednesday, January 18, 2017
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Panelist Bio


Randle "Randy" Raggio, Ph.D.
Asst. Professor, LSU Dept. of Marketing

Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.

Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.

Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.

Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.

Current Topic


01/17 - Healthy New Year!

What is the best approach to shedding pounds in a state where cuisine is part of its culture?

PARTICIPATE BY TAKING THE SURVEY HERE!

January heralds the beginning of a New Year and for many, a resolution to practice a healthier lifestyle. According to the 13th annual State of Obesity report, Louisiana now has the highest rate of adult obesity in the country. So, what is the best approach to shedding pounds in a state where cuisine is part of its culture? Which diet is the most effective for losing weight? What weight loss surgeries are available and how safe are they? And what role does exercise play in the health equation? Louisiana Public Square searches for answers on “Healthy New Year!” Wednesday, January 25 at 7pm on LPB HD and in New Orleans on WLAE. (Recording Tuesday, January 24)

Do you have a story of weight loss challenges and success that you want to share? Be a part of our audience when we record “Healthy New Year!” on Tuesday, January 24 at 7 p.m. at LPB. Email your contact information to .(JavaScript must be enabled to view this email address). Seating is limited, so reply soon!

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05/16 - Louisiana Veterans Coming Home

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»»» View all Topics!
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Wednesday, January 18, 2017
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