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Tuesday, February 21, 2017
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Panelist Bio


Randle "Randy" Raggio, Ph.D.
Asst. Professor, LSU Dept. of Marketing

Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.

Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.

Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.

Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.

Current Topic


     02/17 - Black & the Blue

What can be done to improve trust among the police and the public they serve?
Last year’s shooting of an African-American male in Baton Rouge by two white police officers re-ignited a national debate on how law enforcement interacts with minority communities. Nationwide demonstrations were ultimately marred by the targeted ambush of 12 white officers in Dallas and the killing of three members of law enforcement in Baton Rouge. What can be done to improve trust among the police and the public they serve? How can Louisiana’s Capital City productively move beyond these events? Louisiana Public Square looks for answers on a special town hall edition, “Black & the Blue” Wednesday, February 22 at 7pm; Sunday, February 26 at 1pm and Tuesday, February 28 at 10pm after the State of the Union address on LPB HD. In New Orleans on WLAE, Wednesday, February 22 at 7 PM. (Recording Monday, February 20)


Invitation, details and directions (pdf format)

Our panelists will be:
• Fr. Rick Andrus, St. Paul the Apostle Catholic Church, Together BR
• Darrell Basco, state president of Fraternal Order of Police
• Sharon Weston Broome, Mayor-President of Baton Rouge
• Rep. Ted James, D-Baton Rouge; Public Safety Task Force
• Stephanie Riegel; Greater Baton Rouge Business Report

LPB CEO Beth Courtney and Reverend Raymond Jetson, pastor of Star Hill Church host the program. Robyn Merrick with the Southern University System and Bob Mann with LSU’s Manship School will moderate the discussion.
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Special Presentation


     05/16 - Louisiana Veterans Coming Home

What challenges do our returning veterans face?

Coming Soon!


     03/17 - Fiscal Reform 2017

Is it time to reform Louisiana’s tax code?

Recent Topics


     01/17 - Healthy New Year!

What is the best approach to shedding pounds in a state where cuisine is part of its culture?

     12/16 - Louisiana Veterans Coming Home (Encore Presentation)

What challenges do our returning veterans face?

     11/16- Beyond the Flood

What lessons did residents and state officials learn from this historic event and what challenges remain?

     10/16 - Election 2016

What concerns are on citizens’ minds as they go to the polls this fall?
»»» View all Topics!
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Tuesday, February 21, 2017
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