Funding provided by
the Corporation for
Public Broadcasting
Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.
Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.
Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.
Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.
More than half the population of Louisiana – 51% -- is female. Yet, only 11 % of the state’s Legislators are women. Why?
What factors in Louisiana’s lifestyle – and history - contribute to its weight problems?
What will the changes to the state’s education system mean for Louisiana’s public schools?
How can the system be revamped while keeping the promise to those who have provided years of public service?
What factors in Louisiana’s lifestyle – and history - contribute to its weight problems?
How civic-minded are Louisiana’s citizens and how can they become more involved?
»»» View all Topics!
