Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.
Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.
Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.
Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.
What concerns are on citizens’ minds as they go to the polls this fall?
The presidential election may be getting all of the attention, but Louisiana residents will be making several important decisions at the ballot box in November. The U.S. Senate seat left up for grabs by retiring Sen. David Vitter has drawn a field of 24 candidates. Louisianians in the south- and northwest parts of the state will also be voting on congressmen. So, what national concerns are on citizens’ minds as they go to the polls this fall? What statewide issues should be on the mind of Louisiana’s next Congressional leaders? Louisiana Public Square looks for answers on “Election 2016” Wednesday, October 26 at 7p.m. (Taping Tuesday, October 25)
• Elizabeth Crisp / The Advocate
• Greg Hilburn / Gannett Newspapers
• Martin Johnson, Ph.D. / LSU Manship School of Mass Communication
• Albert Samuels, Ph.D. / Mandela School of Public Policy, Southern University
• Guest Host: Patricia Smith / Assistant to Dean of Political Science Dept., Southern University
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How well is the state’s public school system really performing?
What difference has a decade made?
Who are the winners and losers in Louisiana’s budget battle?
Is the display of Civil War statues in public justified or do they belong only in museums?»»» View all Topics!